• ูู† ุงู„ู„ุงู…ุจุงู„ุงุฉ: ู„ุนูŠุด ุญูŠุงุฉ ุชุฎุงู„ู ุงู„ู…ุฃู„ูˆู

    Store: KJB_Trad

    ุธู„ ูŠูู‚ุงู„ ู„ู†ุง ุทูŠู„ุฉ ุนุดุฑุงุช ุงู„ุณู†ูˆุงุช ุฅู† ุงู„ุชููƒูŠุฑ ุงู„ุฅูŠุฌุงุจูŠ ู‡ูˆ ุงู„ู…ูุชุงุญ ุฅู„ู‰ ุญูŠุงุฉ ุณุนูŠุฏุฉ ุซุฑูŠุฉ. ู„ูƒู† ู…ุงุฑูƒ ู…ุงู†ุณูˆู† ูŠุดุชู… ุชู„ูƒ ” ุงู„ุฅูŠุฌุงุจูŠุฉ ” ูˆูŠู‚ูˆู„: ” ูู„ู†ูƒู† ุตุงุฏู‚ูŠู†ุŒ ุงู„ุณูŠุก ุณูŠุก ูˆุนู„ูŠู†ุง ุฃู† ู†ุชุนุงูŠุด ู…ุน ู‡ุฐุง “. ู„ุง ูŠุชู‡ุฑู‘ุจ ู…ุงู†ุณูˆู† ู…ู† ุงู„ุญู‚ุงุฆู‚ ูˆู„ุง ูŠุบูู„ู‡ุง ุจุงู„ุณูƒู‘ุฑุŒ ุจู„ ูŠู‚ูˆู„ู‡ุง ู„ู†ุง ูƒู…ุง ู‡ูŠ: ุฌุฑุนุฉ ู…ู† ุงู„ุญู‚ูŠู‚ุฉ ุงู„ูุฌู‘ูุฉ ุงู„ุตุงุฏู‚ุฉ ุงู„ู…ู†ุนุดุฉ ู‡ูŠ ู…ุง ูŠู†ู‚ุตู†ุง ุงู„ูŠูˆู…. ู‡ุฐุง ุงู„ูƒุชุงุจ ุชุฑูŠุงู‚ ู„ู„ุฐู‡ู†ูŠุฉ ุงู„ุชูŠ ู†ู‡ุฏู‡ุฏ ุฃู†ูุณู†ุง ุจู‡ุงุŒ ุฐู‡ู†ูŠุฉ ” ูู„ู†ุนู…ู„ ุนู„ู‰ ุฃู† ูŠูƒูˆู† ู„ุฏูŠู†ุง ูƒู„ู†ุง ุดุนูˆุฑ ุทูŠุจ ” ุงู„ุชูŠ ุบุฒุช ุงู„ู…ุฌุชู…ุน ุงู„ู…ุนุงุตุฑ ูุฃูุณุฏุช ุฌูŠู„ู‹ุง ุจุฃุณุฑู‡ ุตุงุฑ ูŠู†ุงู„ ู…ูŠุฏุงู„ูŠุงุช ุฐู‡ุจูŠุฉ ู„ู…ุฌุฑุฏ ุงู„ุญุถูˆุฑ ุฅู„ู‰ ุงู„ู…ุฏุฑุณุฉ. ูŠู†ุตุญู†ุง ู…ุงู†ุณูˆู† ุจุฃู† ู†ุนุฑู ุญุฏูˆุฏ ุฅู…ูƒุงู†ุงุชู†ุง ูˆุฃู† ู†ุชู‚ุจู„ู‡ุง. ูˆุฃู† ู†ุฏุฑูƒ ู…ุฎุงูˆูู†ุง ูˆู†ูˆุงู‚ุตู†ุง ูˆู…ุง ู„ุณู†ุง ูˆุงุซู‚ูŠู† ู…ู†ู‡ุŒ ูˆุฃู† ู†ูƒูู‘ ุนู† ุงู„ุชู‡ุฑุจ ูˆุงู„ูุฑุงุฑ ู…ู† ุฐู„ูƒ ูƒู„ู‡ ูˆู†ุจุฏุฃ ู…ูˆุงุฌู‡ุฉ ุงู„ุญู‚ุงุฆู‚ ุงู„ู…ูˆุฌุนุฉุŒ ุญุชู‰ ู†ุตูŠุฑ ู‚ุงุฏุฑูŠู† ุนู„ู‰ ุงู„ุนุซูˆุฑ ุนู„ู‰ ู…ุง ู†ุจุญุซ ุนู†ู‡ ู…ู† ุฌุฑุฃุฉ ูˆู…ุซุงุจุฑุฉ ูˆุตุฏู‚ ูˆู…ุณุคูˆู„ูŠุฉ ูˆุชุณุงู…ุญ ูˆุญุจ ู„ู„ู…ุนุฑูุฉ. ู„ุง ูŠุณุชุทูŠุน ูƒู„ ุดุฎุต ุฃู† ูŠูƒูˆู† ู…ุชู…ูŠุฒู‹ุง ู…ุชููˆู‚ู‹ุง. ูููŠ ุงู„ู…ุฌุชู…ุน ู†ุงุฌุญูŠู† ูˆูุงุดู„ูŠู†ุ› ูˆู‚ุณู… ู…ู† ู‡ุฐุง ุงู„ูˆุงู‚ุน ู„ูŠุณ ุนุงุฏู„ู‹ุง ูˆู„ูŠุณ ู†ุชูŠุฌุฉ ุบู„ุทุชูƒ ุฃู†ุช. ูˆุตุญูŠุญ ุฃู† ุงู„ู…ุงู„ ุดูŠุก ุญุณู†ุŒ ู„ูƒู† ุงู‡ุชู…ุงู…ูƒ ุจู…ุง ุชูุนู„ู‡ ุจุญูŠุงุชูƒ ุฃุญุณู† ูƒุซูŠุฑู‹ุงุ› ูุงู„ุชุฌุฑุจุฉ ู‡ูŠ ุงู„ุซุฑูˆุฉ ุงู„ุญู‚ูŠู‚ูŠุฉ. ุฅู†ู‡ุง ู„ุญุธุฉ ุญุฏูŠุซ ุญู‚ูŠู‚ูŠ ุตุงุฏู‚ ู„ุดุฎุต ูŠู…ุณูƒูƒ ู…ู† ูƒุชููŠูƒ ูˆูŠู†ุธุฑ ููŠ ุนูŠู†ูŠูƒ. ู‡ุฐุง ุงู„ูƒุชุงุจ ุตูุนุฉ ” ู…ู†ุนุดุฉ ู„ู‡ุฐุง ุงู„ุฌูŠู„ ุญุชู‰ ุชุณุงุนุฏู‡ ููŠ ุนูŠุด ุญูŠุงุฉ ุฑุงุถูŠุฉ ู…ุณุชู‚ุฑุฉ

  • Emotional Intelligence

    Store: KJB_Trad

    Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman’s brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our “two minds” – the rational and the emotional – and how they together shape our destiny. Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk about being smart. The best news is that “emotional literacy” is not fixed early in life. Every parent, every teacher, every business leader, and everyone interested in a more civil society, has a stake in this compelling vision of human possibility.

  • The Art Of War

    Store: KJB_Trad

    Conflict is an inevitable part of life, according to this ancient Chinese classic of strategy, but everything necessary to deal with conflict wisely, honorably, victoriously, is already present within us. Compiled more than two thousand years ago by a mysterious warrior-philosopher, The Art of War is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding the physics, politics, and psychology of conflict.

    Store: KJB_Trad

    The Art Of War

    AED 44.00
  • ู…ู† ู‡ูˆ ุบุงู†ุฏูŠุŸ

    Store: KJB_Trad

    ููŠ ูกูข ู…ุงุฑุณ ูกูฉูฃู ุŒ ุงู†ุทู„ู‚ ู…ูˆู‡ุงู†ุฏุงุณ ุบุงู†ุฏูŠ ุงู„ุจุงู„ุบ ู…ู† ุงู„ุนู…ุฑ ุณุชูŠู† ุนุงู…ู‹ุง ู…ู† ู…ู†ุฒู„ู‡ ููŠ ู…ุฏูŠู†ุฉ ุฃุญู…ุฏ ุขุจุงุฏ ููŠ ุงู„ู‡ู†ุฏุŒ ู…ุน ุซู…ุงู†ูŠุฉ ูˆุณุจุนูŠู† ุฑุฌู„ู‹ุง ูˆุงู…ุฑุฃุฉุŒ ูˆู…ุดูˆุง ุฌู…ูŠุนู‹ุง ูฃูจูฆ ูƒูŠู„ูˆู…ุชุฑู‹ุง ุชู‚ุฑูŠุจู‹ุง ุนู„ู‰ ุทูˆู„ ุทุฑู‚ ู…ุชุนุฑุฌุฉ ูŠู…ู„ุคู‡ุง ุงู„ุบุจุงุฑ. ูˆุงุณุชุบุฑู‚ ุงู„ุฃู…ุฑ ุฃุฑุจุนุฉ ูˆุนุดุฑูŠู† ูŠูˆู…ู‹ุง ู…ู† ุงู„ู…ุดูŠ ุชุญุช ุฃุดุนุฉ ุงู„ุดู…ุณ ุงู„ุญุงุฑู‚ุฉ ู„ู„ูˆุตูˆู„ ุฅู„ู‰ ุจู„ุฏุฉ ุฏุงู†ุฏูŠ ุนู„ู‰ ุงู„ุณุงุญู„ ุงู„ุบุฑุจูŠ. ูƒุงู† ุบุงู†ุฏูŠ ูŠุชุญุฏุซ ู…ุน ุงู„ู‚ุฑูˆูŠูŠู† ุนู„ู‰ ุทูˆู„ ุงู„ุทุฑูŠู‚. ูˆุจู†ู‡ุงูŠุฉ ุงู„ุฑุญู„ุฉุŒ ูƒุงู† ู‚ุฏ ุงู†ุถู… ุฅู„ูŠู‡ ุนุฏุฉ ุขู„ุงู ู…ู† ุงู„ุฃุดุฎุงุต. ูˆุนู†ุฏู…ุง ูˆุตู„ ุงู„ู…ุชุธุงู‡ุฑูˆู† ุฅู„ู‰ ุฏุงู†ุฏูŠุŒ ุนุจุฑูˆุง ุนู† ุณุนุงุฏุชู‡ู…. ูˆููŠ ุตุจุงุญ ุงู„ูŠูˆู… ุงู„ุชุงู„ูŠุŒ ููŠ ุงู„ุณุงุฏุณ ู…ู† ุฅุจุฑูŠู„ุŒ ุนู„ู‰ ุดุงุทุฆ ุงู„ุจุญุฑ ุงู„ุนุฑุจูŠุŒ ุงู„ุชู‚ุท ุบุงู†ุฏูŠ ุญูู†ุฉ ู…ู„ุญ ู…ู† ุงู„ุทูŠู†. ูˆุจู‚ูŠุงู…ู‡ ุจู‡ุฐุงุŒ ูŠูƒูˆู† ู‚ุฏ ุฎุงู„ู ุงู„ู‚ุงู†ูˆู†. ู„ูƒู† ู‡ุฐุง ุงู„ูุนู„ ุงู„ุณู„ู…ูŠ ูƒุงู† ู…ุคุซุฑู‹ุงุ› ูู‚ุฏ ูˆุญู‘ุฏ ุงู„ุนุฏูŠุฏ ู…ู† ุงู„ู‡ู†ูˆุฏ ุถุฏ ู‚ูˆุงู†ูŠู† ุงู„ู…ู„ุญ ุงู„ุฌุงุฆุฑุฉุ› ุงู„ุชูŠ ูƒุงู†ุช ุชู†ุต ุนู„ู‰ ู…ู†ุน ุงู„ู‡ู†ูˆุฏ ู…ู† ุฌู…ุน ุงู„ู…ู„ุญ ุฃูˆ ุตู†ุงุนุชู‡ ุฃูˆ ุจูŠุนู‡. ูˆููŠ ู…ู‚ุงุจู„ ุฐู„ูƒุŒ ูƒุงู† ูŠุชูˆุฌุจ ุนู„ูŠู‡ู… ุดุฑุงุคู‡ ู…ู† ุงู„ุจุฑูŠุทุงู†ูŠูŠู†ุŒ ุงู„ุฐูŠู† ุญูƒู…ูˆุง ุงู„ู‡ู†ุฏ ุจูŠู† ุนุงู…ูŠ ูกูจูฅูจ ูˆูกูฉูคูง. ูˆูƒุงู† ุงู„ู…ู„ุญ ุดูŠุฆู‹ุง ุฃุณุงุณูŠู‘ู‹ุง ู„ู„ุฃุณุฑ ุงู„ู‡ู†ุฏูŠุฉ ู„ุชุชุจูŠู„ ุงู„ุทุนุงู…. ูˆุจุนุฏ ูุนู„ ุบุงู†ุฏูŠ ุงู„ุจุณูŠุท ูˆุงู„ุดุฌุงุนุŒ ุจุฏุฃ ุงู„ู‡ู†ูˆุฏ ููŠ ุฌู…ูŠุน ุฃู†ุญุงุก ุงู„ู‡ู†ุฏ ูŠุฌู…ุนูˆู† ุงู„ู…ู„ุญ ูˆูŠุจูŠุนูˆู†ู‡ุ› ูˆุจุฐู„ูƒ ูˆุถุนุช ู…ุณูŠุฑุฉ ุงู„ู…ู„ุญ ู‡ุฐู‡ุŒ ุงู„ุชูŠ ู‚ุงุฏู‡ุง ุบุงู†ุฏูŠุŒ ุงู„ู‡ู†ุฏ ุนู„ู‰ ู…ุณุงุฑ ุงู„ุชุญุฑุฑ ู…ู† ุญูƒู… ุงู„ุจุฑูŠุทุงู†ูŠูŠู†. ุญุงุฑุจ ู…ูˆู‡ุงู†ุฏุงุณ ุบุงู†ุฏูŠ ู…ู† ุฃุฌู„ ุงู„ุญุฑูŠุฉ ููŠ ุงู„ู‡ู†ุฏุŒ ูˆู„ูƒู†ู‡ ู„ู… ูŠุญุงุฑุจ ุจุงู„ุฃุณู„ุญุฉุ› ูู‚ุฏ ูƒุงู† ูŠุคู…ู† ุจุฃู† ุงู„ูƒู„ู…ุงุช ูˆุงู„ุฃูุนุงู„ ุฃูƒุซุฑ ู‚ูˆุฉ ู…ู† ุงู„ุนู†ู. ูˆููˆู‚ ูƒู„ ุฐู„ูƒุŒ ูƒุงู†ุช ู„ุฏูŠู‡ ุฑุณุงู„ุฉ ุจุณูŠุทุฉ ู…ูุงุฏู‡ุง ุงู„ุนุซูˆุฑ ุนู„ู‰ ุงู„ุญู‚ูŠู‚ุฉ ุนุจุฑ ุญุจ ุงู„ุขุฎุฑูŠู† ูˆุงู„ุงูƒุชุฑุงุซ ู„ู‡ู…. ูˆู‚ุฏ ุฃุทู„ู‚ ุงู„ู†ุงุณ ุนู„ูŠู‡ ุงุณู… ู…ู‡ุงุชู…ุงุŒ ูˆู‡ูŠ ุงู„ูƒู„ู…ุฉ ุงู„ุชูŠ ุชุนู†ูŠ “ุงู„ุฑูˆุญ ุงู„ุนุธูŠู…ุฉ”.